etegami is a lifestyle magazine with the purpose of nourishing passion and soul. etegami is japanese traditional drawing, drawn specifically for a certain person as a gift. the drawing can be anything and doesn’t need to be neatly drawn.
etegami is not a regular magazine with mostly seen layouts, where the focal point in a layout is text. the style of etegami is neat and minimal. the layout doesn’t have many words or paragraghs in one page. every paragragh always goes with photos interacted with the paragraph and keeping the readers interested.