Honda
2020 CITY
2020 CITY's sharper edge line gives it a sportier look making this edge line the focus point of the launch campaign.
CONCEPT
People say - to know a man, look at how he chooses his car.
Honda CITY is constantly upgrading and improving. Much like the characteristic trait of the target consumer - their ambitious spirit – always working on improving on what they already have achieved, always searching for more.
Honda CITY gives you more and gives you an edge in life - MORE EDGE