In 2021, Honda launched the new Accord, keeping its well known luxury and exquisite state-of-the-art design. Therefore, the task for us was to continue to build up on the launch positioning of Accord as the vehicle of leaders who define the future now pursuing ones' grand vision come with the extra layer of confidence added by the advanced safety technology of Honda SENSING.

Since Accord's last positioning was a piece of art, to build up on that the creative approach for this launch is built around the come back of a masterpiece, better than ever. The visual idea is all about the one of a kind glorious and majestic moments at the entrance of this timeless masterpiece.