Honda automotive introduced its new brand positioning: Feel the performance. The concept behind this is with Honda, "Performance" is more than just making an exciting car, but it's about making you feel excited on your every day journey.
 

Performance is embedded in the very heart of the Honda philosophy. But not just in the classic sense of the word and not just in one sense, either. It is rather a collection of many performances aimed at igniting the strength of the human spirit, in all of its different manifestations.

Creative Director | Christo Tchobanov
Art Director | Cam Tran
Copywriter | Hien Nguyen