MUJI, a brand known for quality and sustainability, in the year 2023 launched a "Rubber Wood" furniture collection and specifically for Vietnam market. Our task was to create a photoshoot for this collection while sticking with MUJI's perspective and philosophy: simple and pleasant. 

The whole planning process and the outcome all need to satisfy these two adjectives. Everything was simplified and made to focus on the material - rubber wood and no fancy decor that could dilute the tension away.