BACKGROUND
Moms prepare a lot of things, especially food for the whole family during Tet season, but they usually forget one thing that can help them protect the family's over-comsumed digestive system: yogurt. In Tet 2019, Vinamilk wanted to help moms remember to keep Vinamilk yogurt in their kitchen so that all family members can enjoy eating Tet food with a healthy digestive system.

KEY MESSAGE
HEALTHY BELLY, HAPPY TET

CREATIVE IDEA
Using Vietnamese folk music "vè" and contemporary "rap" to create catchy rythm, in which yogurt is inserted as a must-have food on Tet dining table.

RESULT
Sale volume of Vinamilk Yogurt in Tet 2019 increased by 20%, compared to the same period in the previous year

CREDITS
CREATIVE DIRECTOR
tam nguyen
CREATIVE STRATEGY
phuc nguyen & cam tran
ART DIRECTOR
cam tran
VISUALIZER
long nguyen
COPYWRITER
anh-thu nguyen
CONTENT WRITERS
anh-thu nguyen & phat nguyen